Posts filtered by Digital
Digital strategy consulting: A new business context
Reading Time: 5 minutes VUCA is the acronym that defines digital strategy consulting, and indeed, the current business landscape: volatility, uncertainty, complexity, and ambiguity. These are the ingredients that make it difficult to survive in a competitive scenario, where the only constant is change. Volatility – perhaps the most defining feature – comes from the way that change occurs […]
What’s standing between you and the dream UX team
Reading Time: 7 minutes User experience design, commonly referred to as UX, focuses on the behaviour of the user and creating an experience that allows them to accomplish their goal. UX design is important because it aims to fulfil the user’s needs. By providing a positive experience, that user stays loyal to the company or brand. Additionally, a meaningful […]
How to use CX strategy to create digital relationships
Reading Time: 8 minutes The reality of COVID-19 COVID-19 has upended nearly every single industry worldwide. From the way we work together to the way we make business decisions, the long-term impacts of the global pandemic are at the front of every business leader’s mind. The unsanctimonious jump to a digital environment has forced businesses to adapt their operations […]
Why an empathic approach should be at the core of UX consulting
Reading Time: 7 minutes At the beginning of this year, there were more than 1.94 billion websites online; over 4 million mobile apps on iOS and Android; and 4 billion Internet users all over the world. The creation and distribution of these materials is a vast industry; but who makes sure that they are well-designed, user friendly and intuitive? […]
Due diligence on digital companies – how investors and strategy managers can get more insights
Reading Time: 7 minutes For more than a decade, digital business models have challenged the offline world in most B2C and B2B areas. A vast number of digital commerce companies (i.e. retailers, marketplaces, services and media companies that use the Internet as their main channel of customer acquisition and service delivery) have passed the startup stage and have grown […]
Be a Successful Digital Project Manager in Digital Era
Reading Time: 3 minutes The demand for digital project manager is increasing day by day. In the twenty-first century, as more and more organizations are digitizing their business, they require new skilled and trained workforce to drive their digital transformation projects. A key role in such transformation efforts is a digital transformation project management. What is Digital Transformation? Digital […]
What makes a great web analyst?
Reading Time: 3 minutes What does a web analyst do? A web analyst’s main responsibilities are to look closely at the data associated with a business’s website. That means making detailed analyses of data, behavioural patterns, visitor numbers and their responses to the website. It requires a certain amount of understanding and creativity. The perfect web analyst is led […]
