Posts filtered by Data Analytics
A balanced look at the AI myths upsetting the apple cart
Reading Time: 7 minutes “Artificial intelligence is whatever hasn’t been done yet” – Larry Tesler, early 1970 Last year, artificial intelligence (AI) hit the big time. The storm started in 2022 when tools such as ChatGPT, Stable Diffusion and Midjourney were launched. These are examples of generative artificial intelligence solutions, each with its unique features and applications. ChatGPT, for […]
Has your company reached data maturity? Find out now
Reading Time: 7 minutes According to projections from management consultancy giants PwC, artificial intelligence (AI) will add a staggering $15.7 trillion to the global economy by 2030. Why? Because AI is the Swiss Army knife of technology; there are myriad applications to make businesses more effective, efficient, and ultimately, more profitable. This is the case across industries and sectors, […]
The five stages towards competitive business data analytics
Reading Time: 7 minutes In the last few years, it has become technically and economically feasible to capture and store huge quantities of data. Businesses generate a vast amount – but the reality is, few know what to do with it. The IDC estimates that only 0.5% of data is ever analysed, which considering the potential benefits, is a […]
The pandemic put e-health technology in the spotlight – here’s why it needs to stay there
Reading Time: 8 minutes As the global pandemic continues to wreak havoc on healthcare systems globally, remote consultations, virtual care and follow ups are becoming increasingly commonplace. Broadly referred to as telehealth or e-health, e-health technology methods are helping healthcare providers and medical staff better respond to the needs of those that have contracted the virus. Equally, these tools […]
Digital Analytics: what is and how it will leverage a data-driven digital marketing strategy
Reading Time: 6 minutes In today’s hyper-connected world any action, campaign or communication made to our prospects or clients must be perfectly tied to a global company strategy and specially supported by what our customer/prospect’s data is telling us. The way we can collect and analyze our user’s behavior throughout our company’s digital assets spectrum comprehends the world of […]
Location intelligence: The new frontier of advanced analytics
Reading Time: 3 minutes The digital and physical realms are deeply intertwined. In fact, an enormous amount of the data that companies collect has a geographical element. This data generates location intelligence, a branch of advanced analytics that comprises collecting, enriching, managing and analysing location data to make better decisions, inspire your customers, optimise business processes and be more […]
The key role of a business analyst to transform a company
Reading Time: 3 minutes At a time when digital transformation has become the buzzword and many companies are struggling to adapt their processes to new paradigms, hiring a business analyst is the sure way to lead an organisation through changes. But what exactly does a BA do and how to find the best candidate? The Outvise team answers this […]
