Posts filtered by Telecommunications

Reading Time: 3 minutes In Branchen wie Energie, Versicherungen und Medien sind große und komplexe Kundenbasen Alltag. Doch diese Beziehungen in messbaren, langfristigen Wert zu überführen, gelingt nur selten. Viele Unternehmen verfügen über Systeme und Daten, doch nur wenige nutzen CRM wirklich als Hebel für Umsatzwachstum, Kundenbindung und operative Effizienz. Eine Branche jedoch hat CRM zu einem strategischen Erfolgsfaktor […]

Reading Time: 7 minutes With the backdrop of November 2024’s COP29 meeting in Baku, Azerbaijan, sustainability is a hot topic. In every sector, companies are scrambling to find solutions to new regulations, guidelines and limits that will soon be placed on businesses around the world. Moreover, as alarming news emerges from the United States about its withdrawal from the […]

Reading Time: 7 minutes The advent of 5G promises revolutionary advances in networked technology. For telecommunications companies, this brings both opportunities and challenges. While 5G deployment is a vital strategy for network providers to keep up with the competition, up until now 5G monetization has been a notorious conundrum.  One of the most profitable avenues to explore is projected […]

Reading Time: 6 minutes Middle East telecom news is always of keen interest to the wider industry, as the region is increasingly seen as a bellwether for innovation. Telecom networks have grown to become some of the most valuable brands in the region. As operators take advantage  of regulatory shifts and increased autonomy, they find themselves in a position […]

Reading Time: 5 minutes OTT is the future of entertainment. It’s a future that has already very much dawned; platforms like Netflix, Amazon, and Now TV are already commanding substantial market shares. Anyone looking to compete needs to sit up and pay attention to the formula. This is why so many telecom providers are reappraising the ways in which […]

Reading Time: 7 minutes Data consumption has proliferated more over the past two years than the last decade. Lockdowns drove mass adoption of video calling, instant messaging and integration of all these means, and today, data traffic is increasing by up to 50% every year. As telecom providers consider how to operate in this exploding market, many are asking […]

Reading Time: 7 minutes On 5th November 1931, the Le Matin newspaper ran the headline, “Women’s work increases unemployment and destroys family life.” Almost a century later, the progress we’ve made from this short-sighted statement is remarkable: according to a report by Catalyst, women make up 46.9% of the global workforce. However, there is one sector that lags behind, […]

Reading Time: 6 minutes The hallmark of the landscape within which Communications Service Providers (CSP) marketers operate is constantly changing. To remain at the forefront of highly competitive markets, they need to master the latest technologies and trends as they become available. They have to implement innovative use cases that unlock value, and from here, correctly judge the impact […]

Reading Time: 7 minutes Telecom infrastructure like towers, fibre networks and data centres are becoming an increasingly attractive addition to private equity portfolios. According to Preqin, telecoms infrastructure investment accounted for 35% of private equity deal value in the United States last year, up a staggering 15% from 2019. This is due to a combination of factors, some of […]

Reading Time: 6 minutes Focus on sustainability is becoming a necessity for long-term success for telecom operators, as they are under pressure to comply with stringent non-financial laws and regulations; suffer from growing energy costs driven by increasing demand on traffic and edge solutions, resulting in requirements of more sites; and are expected to obtain good ESG ratings by […]