Reading Time: 3 minutes The demand for digital project manager is increasing day by day. In the twenty-first century, as more and more organizations are digitizing their business, they require new skilled and trained workforce to drive their digital transformation projects.  A key role in such transformation efforts is a digital transformation project management. What is Digital Transformation? Digital […]

Reading Time: 6 minutes In today’s hyper-connected world any action, campaign or communication made to our prospects or clients must be perfectly tied to a global company strategy and specially supported by what our customer/prospect’s data is telling us. The way we can collect and analyze our user’s behavior throughout our company’s digital assets spectrum comprehends the world of […]

Reading Time: 3 minutes Over the last two decades, marketing has transformed. The Internet has empowered the consumer, making them savvier and more informed than ever before. Subsequently, advertising strategies have had to re-collaborate dramatically. Consumers are no longer compelled to buy by direct advertising campaigns, instead favouring reviews, user-generated content (UGC) and social media. By and large, consumers […]