Posts filtered by Digital Marketing&Communication
The demand for digital project manager is increasing day by day. In the twenty-first century, as more and more organizations are digitizing their business, they require new skilled and trained workforce to drive their digital transformation projects. A key role in such transformation efforts is a digital transformation project management. What is Digital Transformation? Digital […]
In today’s hyper-connected world any action, campaign or communication made to our prospects or clients must be perfectly tied to a global company strategy and specially supported by what our customer/prospect’s data is telling us. The way we can collect and analyze our user’s behavior throughout our company’s digital assets spectrum comprehends the world of […]
Over the last two decades, marketing has transformed. The Internet has empowered the consumer, making them savvier and more informed than ever before. Subsequently, advertising strategies have had to re-collaborate dramatically. Consumers are no longer compelled to buy by direct advertising campaigns, instead favouring reviews, user-generated content (UGC) and social media. By and large, consumers […]