Posts filtered by Data-driven
The hallmarks of a successful smart city project
Reading Time: 7 minutes In 2021, analysts predicted that the value of the global smart cities market will more than double over the next five years, ballooning from $457 billion to $873.7 billion USD. Significant growth is expected in emerging economies across APAC, and meanwhile, incredible innovations are emerging in more established markets in MENA. The leading-edge smart city […]
Building a data-driven marketing strategy for fibre
Reading Time: 3 minutes As discussed in the first part of this article about data-driven marketing and sales engine, the connectivity landscape in Europe is undergoing a radical shift. More properties now have access to fibre broadband, which has significant potential to boost economic productivity. Naturally, this translates into a key opportunity for telecoms providers. However, this opportunity is […]
Building a data-driven sales engine for fibre
Reading Time: 6 minutes In Europe, we are on the brink of a fibre revolution. The region is experiencing a mass migration from copper ADSL networks to fibre broadband, supercharging connection speeds everywhere. For telecoms, this represents a substantial opportunity. This isn’t only due to huge investment from governments, but also substantial backing from private equity. As a result, […]
