Posts filtered by Community management
Community management: Creating a buzz around a brand
Reading Time: 3 minutes Over the last two decades, marketing has transformed. The Internet has empowered the consumer, making them savvier and more informed than ever before. Subsequently, advertising strategies have had to re-collaborate dramatically. Consumers are no longer compelled to buy by direct advertising campaigns, instead favouring reviews, user-generated content (UGC) and social media. By and large, consumers […]
