Posts filtered by Customer satisfaction

Reading Time: 7 minutes Decades of psychological studies on the motivations and desires of consumers have led to an almost scientific approach to sales. This extends from sales strategy to maintaining relationships with customers, to creating loyal brand ambassadors. A deep knowledge of customer desire and spending behaviour is intimately linked to business success. For a Customer Experience Specialist […]

Reading Time: 8 minutes Here’s a customer service scenario that’s becoming all too common from the Chief Product Officer’s point of view; we’ll use the digitalization of energy services as a model. Just the other day, I had a particular experience with an important process: the revision of the gas heating in my house. Every five years, the gas […]