Reading Time: 7 minutes Decades of psychological studies on the motivations and desires of consumers have led to an almost scientific approach to sales. This extends from sales strategy to maintaining relationships with customers, to creating loyal brand ambassadors. A deep knowledge of customer desire and spending behaviour is intimately linked to business success. For a Customer Experience Specialist […]

Reading Time: 7 minutes User experience design, commonly referred to as UX, focuses on the behaviour of the user and creating an experience that allows them to accomplish their goal. UX design is important because it aims to fulfil the user’s needs. By providing a positive experience, that user stays loyal to the company or brand. Additionally, a meaningful […]